As part of our sustainability strategy, packaging plays an important role in our efforts to reduce our environmental footprint. For our consumers, it is important our products are provided in packaging that is safely gluten-free but also preserves the taste. At the same time, we want to reduce the amount of waste from our products without compromising on quality and safety.
We strive to optimise our use of packaging materials and to adjust them for the future: That is why we are rethinking the way we use plastics, looking for innovative solutions, and helping consumers to dispose of packaging properly by providing information on recycling directly on pack.
On the way to sustainable packaging, we have defined two strategic goals:
- We are committed to reducing packaging and replacing plastic with paper whenever sensible
- We aim to make all our packaging recyclable, recycled or compostable